public relations

We spend a lot of time in Media Savvy 101 talking about finding catalysts for media coverage. Catalysts are triggers to approach media. Catalysts make your story more pertinent and topical NOW.

What’s the number one way to build media relationships? Pitching well packaged, relevant stories to journos via the telephone.

Don’t let the journalists’ party line dull your desire to make a call.

Professionally speaking, some of us have pledged to gain more media hits this year. One way to a healthier media profile is to broaden one’s media consumption.

PR crises happen; and when they do, damage control is required. Even if your organisation pays no attention to communications, invest time and energy considering how you will cope with negative attention.