public relations

PR tip #435 – select your case study well

The wrong choice of case study hurts campaigns.

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old story, well timed, equals media bonanza

Without publicists just like you, journalists wouldn’t be able to fill the space left between advertisements, promos, banners, songs and theme tunes.

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Pitching tip: talk up the talent

Journalists want to be convinced that your talent is interesting. Make it so.

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Have you a media monitoring recommendation?

A Citizen of Hootville recently asked for media monitoring company recommendations. Alas, in terms of a specific company we have none. Do you?

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If HUGE multinational horse meat retailers can fake humanity

We don’t really like corporations but when they (or their agency) write well, we pay credit.

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