media coverage

The wrong choice of case study hurts campaigns.

Without publicists just like you, journalists wouldn’t be able to fill the space left between advertisements, promos, banners, songs and theme tunes.

Journalism is still – even in this era – a glamour profession.

We spend a lot of time in Media Savvy 101 talking about finding catalysts for media coverage. Catalysts are triggers to approach media. Catalysts make your story more pertinent and topical NOW.

Take a quick look at the media release – headlines, length, quotes and other components. Short sweet, video advice.