how-to

The wrong choice of case study hurts campaigns.

Without publicists just like you, journalists wouldn’t be able to fill the space left between advertisements, promos, banners, songs and theme tunes.

Journalists want to be convinced that your talent is interesting. Make it so.

What’s the number one way to build media relationships? Pitching well packaged, relevant stories to journos via the telephone.

The media release is to media coverage what the Hallmark invitation is to the party – just the beginning.