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Professionally speaking, some of us have pledged to gain more media hits this year. One way to a healthier media profile is to broaden one’s media consumption.

The media release is to media coverage what the Hallmark invitation is to the party – just the beginning.

PR crises happen; and when they do, damage control is required. Even if your organisation pays no attention to communications, invest time and energy considering how you will cope with negative attention.

Good news: the media needs you. Too many organisations, companies and peak bodies think that gaining media coverage is for someone else. It’s not. I guarantee that you are sitting on untapped media potential. What a waste. The media really does need you. Without organisations just like yours actively participating in the process of identifying […]

Whether or not your story idea results in media coverage depends on many factors: timing, talent, exclusivity, topicality and many others besides.