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A Citizen of Hootville recently asked for media monitoring company recommendations. Alas, in terms of a specific company we have none. Do you?

We spend a lot of time in Media Savvy 101 talking about finding catalysts for media coverage. Catalysts are triggers to approach media. Catalysts make your story more pertinent and topical NOW.

What’s the number one way to build media relationships? Pitching well packaged, relevant stories to journos via the telephone.

Don’t let the journalists’ party line dull your desire to make a call.

Take a quick look at the media release – headlines, length, quotes and other components. Short sweet, video advice.