Blog

PR tip #435 – select your case study well

The wrong choice of case study hurts campaigns.

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old story, well timed, equals media bonanza

Without publicists just like you, journalists wouldn’t be able to fill the space left between advertisements, promos, banners, songs and theme tunes.

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The pen(cil) is mightier than the fraud

Journalism is still – even in this era – a glamour profession.

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Pitching tip: talk up the talent

Journalists want to be convinced that your talent is interesting. Make it so.

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Apologies and corrections. How to gain them.

Clients often ask us what the protocols are for the printing / airing of corrections in cases in which a journalist gets it wrong.

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