Public Relations

Take a quick look at the media release – headlines, length, quotes and other components. Short sweet, video advice.

Professionally speaking, some of us have pledged to gain more media hits this year. One way to a healthier media profile is to broaden one’s media consumption.

The media release is to media coverage what the Hallmark invitation is to the party – just the beginning.

PR crises happen; and when they do, damage control is required. Even if your organisation pays no attention to communications, invest time and energy considering how you will cope with negative attention.

Whether or not your story idea results in media coverage depends on many factors: timing, talent, exclusivity, topicality and many others besides.