Media Coverage

We spend a lot of time in Media Savvy 101 talking about finding catalysts for media coverage. Catalysts are triggers to approach media. Catalysts make your story more pertinent and topical NOW.

PR crises happen; and when they do, damage control is required. Even if your organisation pays no attention to communications, invest time and energy considering how you will cope with negative attention.

Good news: the media needs you. Too many organisations, companies and peak bodies think that gaining media coverage is for someone else. It’s not. I guarantee that you are sitting on untapped media potential. What a waste. The media really does need you. Without organisations just like yours actively participating in the process of identifying […]