Journalism Tips

Don’t ditch the pitch

What’s the number one way to build media relationships? Pitching well packaged, relevant stories to journos via the telephone.

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PR tips: 97.9% of journalists lie about influence of PR

Don’t let the journalists’ party line dull your desire to make a call.

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How to write a media release (or press release)

Take a quick look at the media release – headlines, length, quotes and other components. Short sweet, video advice.

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PR pros should expand their media diet

Professionally speaking, some of us have pledged to gain more media hits this year. One way to a healthier media profile is to broaden one’s media consumption.

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Are media releases still relevant?

The media release is to media coverage what the Hallmark invitation is to the party – just the beginning.

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