Journalism Tips

The wrong choice of case study hurts campaigns.

Without publicists just like you, journalists wouldn’t be able to fill the space left between advertisements, promos, banners, songs and theme tunes.

Journalists want to be convinced that your talent is interesting. Make it so.

A Citizen of Hootville recently asked for media monitoring company recommendations. Alas, in terms of a specific company we have none. Do you?

We spend a lot of time in Media Savvy 101 talking about finding catalysts for media coverage. Catalysts are triggers to approach media. Catalysts make your story more pertinent and topical NOW.