Public Relations Training Melbourne

the media savvy workshop

  • will get you more media coverage - guaranteed
  • is for publicists, marketers and business owners
  • demystifies the media
Book your own workshop, anywhere, anytime Stay tuned for upcoming public workshop dates

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What is it all about?

PUBLIC RELATIONS TRAINING

Nothing delivers more bang for buck, credibility or influence than media coverage. How else can you reach 80,000 people at no cost while enjoying the kudos that media coverage brings?

After creating 1000+ media hits for clients we know that media coverage is not for other people, business or issues. It’s for you. You don’t have to be a celebrity or controversy-seeker to secure print, radio and television coverage that will dramatically build your profile, influence and sales. Media Savvy gives you the skills you need.

Hootville also offers you media training for your spokespeople, public speaking training, copywriting, marketing and online communications workshops. All are available anywhere, anytime by request. We also stage public workshops. Find out more.

 

Media Savvy

WHO IS THIS FOR?

Start-ups and small-businesses who need to create buzz on a budget.

PR and marketing professionals who want their slice of the media pie.

Leaders, campaigners and spokespeople – current and future.

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Agenda

Everything is practical and based on our 17 years as a journalist and publicist. There’s endless time for Q&A and we’ll specifically address your opportunities making suggestions as we go.

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Pre-workshop

We’ll ask you for your priorities, review your recent media relations game and assess your media potential.

Public Relations

BENEFITS


Media Savvy training is a challenging, practical workshop backed-up with unlimited coaching.

Money

Media coverage may cost nothing more than a phone call.

Reach

Connect to more people in one media hit than 1000 tweets.

Time

Media coverage can get your message out FAST.

Kudos

Coverage equals credibility like nothing else.

Sales

Coverage leads to a bigger business.

Spin offs

Media coverage leads to other opportunities.

    My boss was there and was most impressed by your gems of wisdom.


    Shauna Hurley | Communications and Media Manager - Cochrane Australia

    Lots of really positive feedback about your presentation.


    Kathleen Carpenter | Partner Manager - Healthdirect Australia

    Practical, informative and entertaining - 10/10.


    Arunee Wilson - Walter & Eliza Hall Institute

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Trainer

BRETT DE HOEDT

Brett de Hoedt founded Hootville Communications in 1999 after a career as print journalist (Sunday Age, New Idea, Truth) television publicist (Seven Network) and radio presenter (3AK, MyMP).

Brett has developed websites, shot online videos and written eBooks on eMarketing. (See a selection below.) He has a YouTube channel plus a large and growing following on Facebook, Twitter and LinkedIn. His training sessions are energetic and interactive.

Brett knows all sides of the media game. As a producer, journalist and presenter he chose which stories got covered and which didn’t. His company Hootville Communications has secured its clients 1000+ media hits since 1999. He has trained hundreds of people – most juggling many roles – to gain their own coverage.

It was Brett’s knowledge of the media which saw him invited to keynote at Al Gore’s Climate Reality Training Corp event. Over 500 people from a dozen countries attended. Several scored media coverage as a result of Brett’s presentation on the same day. If he’s good enough for Al Gore perhaps he can teach you something too.

Over 17 years he has trained WWF, Australian Conservation Foundation, Yooralla, Netball Australia, Australian Red Cross, YMCA, Leading Age Services Australia, Australian Swim Team and hundred more. Brett will demystify media and open your eyes to the possibilities that you’re missing - literally – every hour.

The former reporter and radio broadcaster has trained CEOs, board members, professional athletes, scientists, young people with intellectual disabilities, people with mental illness, priests, sex workers, people for whom English is a second or third language, asylum seekers and celebrities. He can probably handle you and your team’s needs.

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BONUSES

Unlimited follow-up coaching

We help you put all our great advice into action with a period of follow-up coaching: 4, 26 or 52 weeks. Book a place in our workshop and you'll be able to contact Brett and get his advice, feedback and suggestions. Practice your pitch, expand your media targets, help package an irresistible story idea.

Media plan

Opt for the 52-week option and we'll help you create a 12-month media plan. Outline your areas of expertise, key messages, major initiatives and major media opportunities. It will take into account your upcoming campaigns, milestones, initiatives, conferences and product launches.

Notes

Comprehensive notes will make for compelling reading.

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Guarantee

We know our Media Savvy training workshop gets results. That’s why if you invest yourself in our workshop, notes and follow-up coaching but don’t improve your media skills we will give you your money back. What other media trainer is offering you that?

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VENUE HOTEL LINDRUM

Bookings

RESERVE YOUR PLACE TODAY


We have three options to choose from

Media Savvy 10

$1200

$1200 including GST

Pre-workshop preparation, workshop, notes and 10 weeks unlimited follow-up coaching. Delectable all day catering, endless Nespresso and a drink in the famous bar on us afterwards.

Grab your place

Media Savvy 26

$2200

$2200 including GST

Includes all of Media Savvy 10, but with a total of 26-weeks unlimited follow-up coaching and an additional 1-to-1 session to fine tune your media relations skills.

Grab your place

Media Savvy 52

$4400

$4400 including GST

Includes all of Media Savvy 26, but we’ll support you with 52 weeks unlimited follow-up coaching and two 1-to-1 follow-up sessions to perfect your media game.

Grab your place

EARLY BIRD SPECIAL

The first three people to register will have their follow-up coaching period doubled. Be quick.

TRAIN THE TEAM

Hundreds of organisations across Australia have booked their own private media training session with Brett. A private session allows you more time to develop messages about your specific issues and more rehearsal time. If you have more than a couple of people who could benefit from media training you book a private session for your whole team.

You’ll secure excellent per-person value, dramatic improvements to all staff and the beginning of a savvy pro-media culture. Get profile, influence, sales and kudos for your brand.

Brett trains groups of all sizes and persuasions across Australia. He is trained CEOs, board members, professional athletes, scientists, young people with intellectual disabilities, people with mental illness, priests, sex workers, people for whom English is a second or third language, asylum seekers and celebrities. He can probably handle you and your needs.

CHECK OUT OUR VIDEOS

GIFTSHOP

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We like giving value away to people we’ve never met. Don’t believe us? Visit the Hootville gift shop and download our free media contact lists, marketing resources and eBooks.

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